Digital Marketing Masterclass

Launch your career in digital marketing. Build job-ready skills and credentials to go from beginner to job ready in about 5 days. No degree or prior experience required.

Become a certified digital marketer

The Digital Marketing Masterclass is designed to fast-track your journey from learning to working on real-life projects. This course will help you transition to your dream job with the right skills. Experience engaging and immersive sessions. At TFAfrica, We leverage both group and individual sessions to ensure that our students practice working in teams and independently to build usable solutions.

Description

Learn about different marketing channels & tactics, and understand how to apply these skills and create a digital marketing strategy based on the needs of your brand/clients. This course is designed for the absolute beginner, meaning no previous experience with digital marketing. All you need to get started is your computer with Windows/Mac OS versions and your smartphone plus the willingness to learn and create magic! 

About the Course

The Digital Marketing Masterclass is an intensive digital marketing training in Lagos, Nigeria. This training is focused on explaining what digital marketing is all about, how it works and how to maximize its tools. Therefore, the Course aims at enabling small and medium scale enterprise know how to attract and retain high paying and loyal customers leveraging the power of digital and social media tools. This Training is focused on helping entrepreneurs build a sustainable career as a Digital Marketing Consultant, focusing on different areas such as Search Engine Optimization (SEO), Social Media Marketing, Email Marketing, Pay Per Click Advertising (PPC), Facebook Advertising and so on. It is designed to provide you with a comprehensive examination of tactics and strategies by leveraging the Internet for achieving business goals such as acquiring, converting, and retaining customers online.

Learning Outcomes

Duration

Physical Class

Full-Time: 5 Days (Weekdays Only)
Part-Time: 5 Saturdays (Weekends Only)

Online Class

Full-Time: 6 Days (Weekdays Only)
Part-Time: 6 Saturdays (Weekends Only)

Time

Full-Time: 10:00am - 4:00pm (Plus Lunch-Hour)
Part-Time: 10:00am - 4:00pm (Plus Recess)

Venue

Physical Class: TFNAfrica Learning Center
Online Class: ZOOM

Learning Project

Our hands-on projects using a casestudy approach offer an opportunity to apply digital marketing skills practically. From establishing your business goals and brand to creating and evaluating an Ad campaign in Facebook Ads Manager, you’ll work directly within social media platforms to create engaging and relevant content, discover the pros-and-cons of each social media platform, practice analyzing metrics, and more. The results will include a portfolio you can share with a future employer or use at your own business.

Dynadegree
Benefits

FLEXIBLE SCHEDULE

Start instantly, learn at your own pace, set and maintain flexible deadlines.

Hands-on Project

Master your skills with real-life projects and build a portfolio that showcases your job readiness.

Beginner Level

No degree or prior experience required. Enthusiasm for this course and basic internet navigation skills are required.

Share Certificate

Earn a Certificate upon completion that is can shareable on LinkedIn

Career Services

Access to resume support, CV or portfolio review and LinkedIn profile optimization.

Next training

Month 00, 2021
Month 00, 2021

Curricula

Get all the training needed to succeed as a Digital Marketing Expert in Nigeria at our training center. Digital marketing is one of the most sought after in Nigeria. Boost your career by becoming a certified digital marketer. And here’s what  you’ll learn:

01. Introduction

  • General overview of what digital marketing entails.
  • Defining segments and the role segmentation plays in digital marketing
  • Identify the significance of  different channels for your own business or clients
  • Building a target persona & buyer’s journey
  • How to use channels to market to the right customers at the right time.
  • Identify channels that should be used in campaigns and where strategic approach is paid, earned or owned.
  • Effective copywriting and practical guide
  • Nitty-gritty of SEO

02. Content Marketing & Social Media

  • Understanding the significance of SEO and how to set it up
  • How to perform keyword research & tools in generating them, analyzing search volume and competition.
  • How to create Google Ads campaign
  • Results evaluation and how to optimize ADwords
  • Review key metrics and KPIs for SEM
  • Identify metrics and KPIs for measuring the impact of social media.
  • Learn how to leverage video marketing using Youtube
  • Learn how to leverage Twitter for business and clients
  • Leverage Instagram marketing for growing audience base, influence in your industry and higher sales.
  • Nitty-gritty of Facebook Advertising 
  • Digital tools for content creation & social media

03. Customer Acquisition & CRO

  • Learn how to build better VSL/landing pages & tool in creating them
  • How to evaluate the design, functionality, and effectiveness of landing pages
  • Blog setup and guide to monetization Process 
  • Learn how to build and leverage quick forms 
  • Checklist of best practices for digital marketing UX
  • How to plan and prepare lifecycle marketing strategies.

04. Customer Engagement & Retention

  • How to plan, setup and leverage email campaigns
  • How to create popup forms to gain organic leads via email.
  • How to build newsletters & auto-responders for better engagement with prospective, new and old customers via email.
  • Techniques for executing and measuring email-marketing campaigns.

05. PPC & Paid Advertising

  • Create a content plan with key messaging
  • Process for developing content campaigns.
  • Determining content marketing tactics that meet specific marketing and business goals.
  • Identify the key metrics for measuring and optimizing content marketing tactics.
  • Outline key influencers for your project and determine your influencer outreach strategy.
  • Curate and modify digital content across your social channels.
  • Understanding the role of community management in social media marketing. 
  • How to use CRM  & marketing automation tool

06. Google Tools

  • Setting up Google Analytics
  • Understanding of how to leverage insights on Google Analytics
  • Learn how to track a link using Google Analytics
  • Google Search console and how it works
  • In-depth understanding on how to use Google Search Console
  • How to use Google Tag Manager to track links on your website
  • Structured data markup helper
  • Explore how to use structured data markup helper to boost your SEO

Eligibility

Any individual who has no prior knowledge before or wants to improve his or her knowledge.

Software

A Working Laptop (Windows or Mac Installed)

Requirement

This course is for anyone looking to build a successful digital marketing career.

Certification

100% Practical + Virtual Mentorship

A certificate of proficiency will be issued as soon as you complete this course and you can share your Certificate in the Certifications section of your LinkedIn profile, on printed resumes, CVs, or other documents.

Shareable on:

Enrol now, pay less & save big

₦65,000

₦40,000

This course has launched, take advantage of  the 40% discount before access fee return back to normal. With you here, during and after, we will stay by your side to ensure that you put all you have learnt in this digital marketing training into practice.

Training fee

₦40,000

Study Loan

Not Applicable

Access Bank

TFNAfrica
0767225485

Students reviews

Ben Anyawu

from  Lagos

“Before coming to TFNAfrica, I was not sure about my strategy in forex trading, but by attending the training has been such a transformative experience. And I love how the instructor teaches, he explains everything in the simplest way possible. So far, I would say it is the best of its kind for any potential trader because the modules are such that it is helpful to new traders.”

4.5/5
4.3/5
"After taking my first course which exposed me to an amazing field of work I really enjoyed right now I am on my 2nd course with TFNAfrica. I have thoroughly learned a whole lot while pursuing my dreams. "
Deji Olatunji
from Lagos
5/5
"Being part of something really professional gave me self-confidence: it was challenging, required my time, and TFNAfrica has helped me to fulfill my life’s dream of working from home while making a decent living."
Chiamaka eze
from Abuja
4.6/5
"The TFNAfrica training was a fantastic experience. With great clientele relationship, it was not hard to learn faster. The teaching was the best I have experienced and I definitely look forward to taking another course."
Toyin Banjo
from Abeokuta

The TFNAfrica Community offers undergraduate students like me a four-month hands-on training and team-building skills through any of the Dynadegree program, with access to mentorship, accommodation, internship, and community support to help fellows scale the impact of their work. Fellows to participate in several multi-tier workshops where they collaborate with each other, connect with potential partners, and collectively push their work and abilities forward. Throughout the program, each fellow pursues a personalized plan to leverage the fellowship experience to take their work to the next level.

Desola williams

TFNAfrica fellow/ Unilag